I don't think online dating is for me

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We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.

You have one of the most unique data sets about modern romance. Well, one of the first things you have to know to understand how dating — or really courtship rituals, since not everyone calls it dating — has changed over time is that the age of marriage in the United States has increased dramatically over time.

There are online sites that cater to hookups, sure, but there are also online sites that cater to people looking for long-term relationships.

What’s more, many people who meet in the online sites that cater to hookups end up in long-term relationships.

It makes it easier for someone who is looking for something very specific in a partner to find what they are looking for.

It also helps the people who use the apps by allowing them to enjoy a pattern of regular hookups that don’t have to lead to relationships.

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