Black people meet dating sites
Ten years ago, the Gerrard brothers weren’t thinking about starting a company together. Their parents, both lawyers, sent the boys to separate private schools in suburban New Jersey.
There, they both pursued fencing — Brian was ranked one of the top foil fencers in the state — and they frequently faced off against each another in tournaments, even though Justin is two years older.
The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
“If you are a black person, you see Tinder as a white app,” says Brian.
Justin jumps around the room, Brian glides with caution.
If you met them separately, you would never guess they were brothers.
Now the brothers Gerrard are both applying their skills toward Bae.
The operation is based in Brian’s small apartment in Fort Greene, Brooklyn, where basketballs roll around in the living room and old record covers hang on the wall.
“It has made us more successful because of how we are able to combine those different skill sets,” says Justin.
Finding someone and falling in love is hard at best. At Black we bring single Black women and men together in an online atmosphere conducive to dating and building relationships that will last.
With tens of thousands joining each month this is the place Black people meet. Started in 2002 as Black Singles Connection.com, Black has grown to be one of the most popular sites for online dating.
“It’s shocking that there’s a dating app for people who like bacon, there’s one for burrito lovers, for Jewish folks, for Asians, there’s Hinge and Bumble, but nobody wanted to solve this problem,” Brian says. People don’t think about solving problems that don’t affect them, and investors don’t invest in ideas that don’t affect them.” Indeed, funding is one of the biggest obstacles facing many entrepreneurs of color.
The Gerrards say they know of many white entrepreneurs who were able to get a head start through inheritance or, as Brian puts it, “a quick friends-and-family round of 0,000,” but black entrepreneurs rarely have that luxury.